Goldgenie is the world’s premier gold-plating and customization brand, driven by award-winning entrepreneur Laban Roomes, invested in and supported by BBC Dragon’s Den James Caan. Since being founded in 1995, Goldgenie have established themselves as the go-to customization service for a number of blue-chip organisations – including Lexus, Honda, Toyota and Nokia – and as a global leader in the support of ethical mining.

Founded on a unique and patented portable gold-plating technology, Goldgenie initially found a home in the automotive industry. Lexus, Bentley and Rolls-Royce were among the company’s first major clients, providing gold-plating services for exterior detailing, emblems, and interior aesthetics. The company went from strength to strength, establishing significant market presence among luxury car dealerships in the UK.